Product Launch Highlights

ATLASSIAN STRATEGY COLLECTION

Lead the launch of Atlassian's Strategy Collection, the first enterprise solution designed entirely for leaders of tech-driven organizations.

Developed GTM strategy across sales, marketing, and demand generation.
Crafted messaging, value pillars, and positioning.
Created customer facing pitch decks, product demos, website landing pages, and thought-leadership content.

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Events and Speaking Engagements

Atlassian Team 24 Barcelona: Unleash your Enterprise Strategy

Wrote and presented keynote session announcing Atlassian Focus - a strategic portfolio management solution.

Game Changers CMO Series

During this Game Changers session I shared my firsthand experience launching Atlassian’s new strategic planning tool and the key lessons marketers and product leaders can take away.

Sharebird Behind the Scenes: Consumer Product Marketing

In this episode, I joined Meredith Davis, to talk about marketing personalization, getting stakeholder alignment on positioning, and working with data science to build and launch new products.